Encouraging reading among young people: Presentation of results at the launch of the "Leer Abre Puertas" campaign

 

n November 16, at the National Library, and within the framework of the launch of the campaign "Reading opens doors: the book makes it possible", we announced the results of the research we carried out in 2017 and that led to this campaign carried out jointly by the El Libro Foundation and the Argentine Advertising Council to encourage reading in the youth segment.

To know the results and demystify some of the "accepted truths" of this era around this issue, we share the report presented: click here

And the note he made on page 12 about the launch: Página 12 - El mundo no se reduce sólo a lo digital