We share the same spirit, and have complementary skills and abilities.

Marcela Garriga

Marcela Garriga

Founder and executive director of Trazo Propio. She has a vast experience as a research, planning and innovation professional and has always conformed and led high performance teams. She worked for large companies and organizations as well as with NGOs and start-ups (Arcor, Argentine Advertising Council, Unicef, Coca Cola, Mercedes Benz , UNDP United Nations Development Program, Buenos Aires Rowing Club, Oxfam Intermón Spain), etc. She has a Bachelor degree in Sociology degree with a specialization in Culture at the University of Buenos Aires and a MBA degree in Marketing at the University of San Andrés.

Anibal Hernando

Anibal Hernando

With a Bachelor's Degree in Marketing from the Catholic University of Salta, a Master's Degree in Business Administration from ESEADE Business School, Aníbal Hernando forged his work experience in the human resources consulting sector, specializing in outsourcing and payroll services.

Carla Vitullo (Project leader)

Carla Vitullo (Project leader)

She studied Sociology at the University of Buenos Aires. She adds to her social concern a great analytical capacity and a practical vision to solve problems. She gained these skills in diverse work experiences in gastronomy (Hotel Faena, Four Seasons), where understanding what the client needs is a priority. In-between projects, she tries to find time to dance, which connects her with her body and with the positive side of life.

Ignacio Garriga - allias Chapu (Consultant in social networks)

Ignacio Garriga - allias Chapu (Consultant in social networks)

Bachelor in Business Administration at the University of Buenos Aires, he is a specialist in direct marketing. He focuses on social networks 100%, offering versatility to manage a wide scope of projects: from image development and positioning to the design and roll out of online campaigns for famous artists like Martín Bossi and Sebastián Presta. He also manages the e- commerce of different small companies like Yogamat, a leading company in yoga products. He loves to be at home cooking stews and barbecues.

Karina Ventricelli (Research consultant)

Karina Ventricelli (Research consultant)

She studied Psychology at the University of Buenos Aires and worked in the research area of ​​renowned boutique agencies, detecting insights for clients around the world. She enjoys capturing everyday images from particular angles and with different types of photographic lenses, and this is one of the main characteristics she applies in her work.

Paula Barbella (Consultant of organizational culture)

Paula Barbella (Consultant of organizational culture)

Psychologist from the University of Salvador, trained and specialized in Organizational Transformation and Intervention in groups and institutions. She has been leading processes of cultural change in contexts of strategic redefinition for many years. Curious by nature, she has an interest in art, especially in painting, an area where she has extensive production.